KASSIM x MERYL
Let’s talk about cotton.
It’s natural. It’s branded as comfortable and durable – the fabric of our lives. It can be the source of a greatfashion statement when woven into fabrics. But, it’s also thirsty. Cotton requires high levels of irrigation, consuming thousands of liters of water in the creation of a single pair of jeans. Not to mention the amount of harmful chemicals used in the farming of this fluffy fiber, which contributes to the global issue of water pollution.
The fashion industry is one of the most polluting industries in the world. In fact, almost 20% of industrial water pollution comes from the dyeing and finishing of textiles. As global leaders in the fashion industry, we’ve made a commitment to creating innovative, sustainable practices that produce quality pieces and, ultimately, propel us steps closer to achieving a more livable planet.
Kassim x Meryl marks the creation of a truly sustainable revolution in the denim industry. One that focuses on factors beneficial for both an exigent consumer and the environment. Meryl develops new generations of yarn that reduces the use of water, chemical additives and energy for a process that limits its environmental footprint. The result? A fiber that is 30% lighter than cotton and inherently microbial with a supremely soft touch, and massive savings of up to 4,000 liters of water per pair of jeans.
Meryl is more than a brand. It is the result of decades of passion and tireless commitment to the highest standards of quality. At the core of Meryl Denim is sustainability, touch, performance and innovation, all of which align with the values of a conscious consumer. A reminder of how together, we can change the world and make it more livable with us in it.