Episode 2: Calling All Consumers with Lemonade Amsterdam’s Nathalie Klok

But why change if everyone around us isn't? This is a mentality that poses a roadblock to greater change. How do you respond to this question?

In episode 02, Denim Prive welcomes Nathalie from Lemonade Amsterdam - With years of experience in fashion and social psychology, Nathalie has created a positive inspiration platform to educate and make the complicated topic of sustainability easier for the average fashion consumer to understand.

The conversation is all about current consumer trends, consumer psychology, and how to be more sustainable as a consumer.

Quotes from the show:

"Mama, but why should I buy less and better when everyone around me isn't doing that." - Nathalie's Son

"There are 2 nice challenges (1) not buying anything new or secondhand for 3 months (2) the 6 items challenge." - Nathalie

"I hope that brands, retailers, and consumers become more like partners in this story." - Nathalie

Follow Nathalie's page on Instagram: https://www.instagram.com/lemonadeamsterdam/ 

Link to the episode: