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WE’VE GOT THE JUICE

WE’VE GOT THE JUICE

No more missing out on life’s picture - or video- perfect moments. Say goodbye to packing a charger just in case your smartphone dies and welcome a new era in portable charging with our new DarkLyte denim.
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envisioned-future

CREATING OUR ENVISIONED FUTURE

Remember life as a child - a time when your insatiable curiosity ruled your desire to create, know and understand? That very sentiment is one of the driving forces for our brand. Explore the connection between childlike curiosity and our envisioned future here.
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BLUE HANDS ON WITH BLUE PRINT AMSTERDAM

BLUE HANDS ON WITH BLUE PRINT AMSTERDAM

What happens when you bring together a bunch of indigo lovers? You get more indigo, of course! Hit the link to learn how we brought together indigo lovers from all over the world for a series of creative collaboration and connection.
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FASHION, BUT MAKE IT SMART

FASHION, BUT MAKE IT SMART

That’s right. We’ve created the world’s smartest and most sustainable indigo. It employs an electro-chemical process, eliminates the use of harmful chemicals, and it is powered solely by solar power. Get to know the intelligent agent that is Smart Endigo.
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KASSIM X MERYL

KASSIM x MERYL

Almost 20% of industrial water pollution comes from the dyeing and finishing of textiles. As a global leader in innovative and sustainable fashion, not only do we have the social responsibility to change these statistics, we have the power. So, we put it into action. Introducing, Kassim x Meryl.
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THE PRIVÉ WAY

THE PRIVÉ WAY

What is the Denim Privé way to approach a new year that will undoubtedly come with new challenges and new hope? It starts with remembering who we are and what sets us apart.
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