"Nimes gave the world denim. Watch, as we go back in time to create the modern jean - right where it all started."
- Denim Privé & Ateliers De Nîmes -
Serge de Nîmes
To be an original is to make a mark unlike anything anyone has ever experienced.
It is innovation and expression, hard work, and a vision that is as stubborn as it is revolutionary.
Stepping outside of the cultural rule and setting a new standard is not an endeavour for the timid.
We understand it takes a lot to revolutionize the world around you.
With Nîmes being the icon of change for centuries, we ventured back to recreate the first denim fabric in over a century. A collaboration between Denim Privé & Ateliers De Nîmes paved the way for a new era in denim.