- Injeanuity Matters - 

“Injeanuity matters” has an intended double meaning: the resourcefulness and expertise of producing ecologically sustainable denim and it’s sanguine effect on our lives.


Denim Privé aims to be not just an apparel manufacturer but one of the smartest and most responsible companies in the world. 


At Privé, we embrace denim as a medium that best communicates purity, timelessness and revolution.


Out of affection for this absolutely wonderful planet that we inhabitate, our denim ambitiously reaches for a higher reading - it’s our platform to conscious couture.